Top 5 Beauty Retail Apps on Android in Kenya Q4 2021

Performance of Top 5 Beauty Retail Apps on Android in Kenya in Q4 2021

The fourth quarter of 2021 saw varying performance among the top beauty retail apps in Kenya. Below, we analyze the weekly downloads and active user trends for the top 5 beauty retail apps on the Android platform, based on data from Sensor Tower.

SUGAR Cosmetics: Shop Makeup

The app experienced fluctuating download numbers, starting with 253 downloads in the week of September 27, which then dropped to 94 downloads the following week. The lowest point was in mid-December with only 12 downloads. Active users also declined, starting at 294 in late September and ending the year at 84.

Nykaa - Beauty Shopping App

Nykaa's download numbers were relatively low but stable, peaking at 120 downloads in late September and falling to 48 in early October. Active user numbers showed a more stable trend, beginning at 1496 and ending the quarter with 1315 active users.

Juicy Chemistry

Juicy Chemistry saw a sharp decline in downloads, starting with 306 in the week of September 27 and dropping to just 32 by mid-October.

Representante Eudora

This app showed a similar pattern, with downloads decreasing from 148 in late September to 30 by mid-October. Active users also saw a decline, starting at 172 and ending the year at 66.

VPerfumes- Buy Perfumes

VPerfumes had the lowest download numbers among the top 5, starting at 70 in late September and dropping to 4 by the end of December.

For more detailed insights into these apps and their performance, visit Sensor Tower.